E-commerce isn’t beneficial just for big brands; it has also given small retailers a platform to reach out to a wider audience in domestic and international markets. E-commerce entrepreneurs can either choose to set up their websites with services like Is Going Online or list their products on marketplaces. In either case, while e-commerce product listing isn’t rocket science, it does take considerable time and effort. So much so, that this is a frequently outsourced task to freelancers and marketing agencies.
So, how do you get a foothold in this sector and make money? Here are a few tips.
Gain a reputation for excellent product photography
Buying anything online is a visual experience. If the product doesn’t look good, no one is going to buy it. E-commerce retailers are aware of this and hence prefer letting a professional handle product photography rather than do it themselves. As a photographer, you need to understand the nuances of e-commerce product photography.
Set up a shooting table with a white background so that all your photographs have a consistent look. You can use tools like Lighting Diagram Creators to standardize your lighting schemes. You’ll also need to create a few other interesting backdrops for product photography that illustrates how the product is to be used.
Integrate SEO optimization into your services
SEO is vital to the success of an e-commerce retailer. To make your services more appealing, integrate SEO into them. Find keywords and phrases that are relevant to the products. There are many free research tools that can help you find the right keywords. You can integrate these keywords into the content you write for product descriptions as well as the image metadata. This ensures that your client’s listing is easy to find.
Create Engaging Product Descriptions
Even the best e-commerce photography must be supplemented by well-written product descriptions. There are 2 aspects to this. Firstly, it must list all the product features and specifications. The e-commerce product listing should give the customer a fair idea of what he will receive in terms of size, material, etc. You will also need to ensure that the product is listed in the right category with the right product tags.
To make the listing the listing easy to manage, you will also need to tabulate all products and give them unique SKUs. While this may not be visible to the end customer, it minimizes the risk of having the wrong product sent to the customer.
Pay Attention To Client Servicing
Lastly, you need to service your clients well and form long-lasting professional relationships with them. This means that you need to not only provide exceptional e-commerce product photography and listing services but also maintain open communication channels with your clients and be responsive. Establish a communication channel you prefer- email, text messages or phone calls and keep clients looped into the status of their listing. Most importantly, give your clients realistic timelines and maintain these timelines without ever compromising on quality.
Our Two Cents
Remember, whether you’re listing a product on an e-commerce marketplace or a website created by Is Going Online, you need to ensure that your e-commerce photography and descriptions make the product appealing to online shoppers. If you can do this with a quick turnaround, you’ll find clients happy to pay for your services. That said, be careful as to how you price your services – if they’re too low, you won’t be taken seriously but if they are too high, it’ll be difficult to retain clients.
So, what are you waiting for? Get started today.