So, your website made with IsGoing.Online is finally ready. You’ve listed all your products, written great descriptions to complement the product photographs and set up your payment gateway. It may seem that now you can sit back and wait for the orders to start rolling in but in reality, there’s still some work to be done. For an online business to be successful, you need to drive traffic to the website. Here are a few helpful tips.
Start a blog
A blog is a great way to get people to visit the website. This is the perfect platform to build awareness about your own business. Write about your story and your products, the USP of your brand – are all products natural? Are they made by a special group of people? Write about how your products can be used. Listicles and articles on tips and tricks are very attractive. Interview influencers or people you look up to in the field. Blogging improves your organic search ranking and positions your brand as a thought leader in the space. Though it may not always directly promote a product, it can go a long way in getting you your first sales.
Work on your social media presence
Today, when you’re starting your own business. You need to have professional social media pages. Your brand needs an active presence on social media platforms like Facebook, Instagram, YouTube, Pinterest, etc. Over 3.6 million people use various social media platforms. Of all the consumers following your page, 91% are likely to visit your website and 89% will probably make a purchase from your own business. To get people to follow your brand page, design a social media plan with regular posts and relevant content. Explore different ways to engage with followers. This could be through quick surveys, contests, etc.
Send out a newsletter
You made a great website with IsGoing.Online but not everyone who visits your website will make a purchase. This can be frustrating when you’re starting your own business but each visitor has the potential of becoming a customer. Get all your website visitors to sign up for newsletters. You can also run campaigns on your social media platforms to collect emails addresses. To get people to sign up, offer incentives such as discount alerts, holiday gift guides, etc. When you have your email list ready, start sending out a bi-weekly newsletter with news about product launches, new blog posts, etc.
Optimize your website SEO ranking
SEO ranking is determined by the relevancy and concentration of keywords on your website. The higher your SEO ranking, the more chances for your online business website to be listed on the first page of a Google search result. There’s plenty you can do to optimize your SEO ranking. Use keywords in your description and product titles, re-structure your webpage URLs, use image metadata wisely, write SEO friendly blog posts, etc. However, beware of keyword stuffing. Using repetitive keywords will not improve your SEO ranking but may result in your website being blacklisted.
It may take a while but getting your first sale from the website is very exciting. The second, third and many more sales should follow quickly. To keep this momentum going, keep working on your blog, social media posts, newsletters and SEO optimization. Also, don’t shy away from asking people who’ve made purchases to leaves reviews. Customer-generated content like this is the best way to build trust in your brand. Remember, launching your website is only step 1. It takes consistent effort to build a successful eCommerce business.