Ecommerce is largely dependent on visuals. The photograph of the product tells the customer not only what it looks like but also how it can be used. Even the best product photographers need to tweak a few things about a photograph before it’s ready to be published. There are several photos enhancing software and tools you can choose to work with. It’s not that difficult. If you’re wondering about, “how can I edit my photos” we’ve got a few tips to make it easy.
A white background is the industry standard for product photography. Even though you may photograph the product against a white background, the light may cause a gradient and make it appear grey instead of white. This could affect the way the colour of your product is perceived. To give your product a solid white background, select the existing background by either using a magic wand selector or an outline tool selector. Be careful about the product outlining or the edges can appear blurred. For products with intricate edges or fringes, you should outsource the task to a professional unless you’re an expert yourself.
Cropping and Framing
Too much white space around a product and it’ll look small and insignificant. Too little space and the customer may not be able to take in all the details. Thus, you need to crop the photograph to balance the amount of white space around the product. Since you will need multiple photographs of the product from different angles, you need to crop all the photographs so that the frames appear consistent. Maintain identical margins, frame dimensions and ensure that the product is straight.
Good eCommerce photography starts with wiping the products clean so they don’t have any dust, fingerprints, etc. However, there’s still a chance the odd blemish may still be noticeable. If you notice such blemishes, you will need to retouch the image. Most photo editing software has a clone stamp tool that lets you retouch imperfections by ‘painting’ one part of the image with another. The better your photographs look, the more successful the website you created with IsGoing.Online will be.
Colour correction can help your products pop on the screen. The lighting may have given your product photography a yellowish or bluish tinge. If you used different cameras to shoot the same product, the product colours may be slightly different. Colour correction helps your images appear consistent. All photo enhancing software have colour correction tools. Adjust the exposure, the contrasts and the highlights to make the colours in the photograph match real-life colours as much as possible. Be careful about the adjustments you make though. If you mess too much with the photographs, they may look unreal.
Define Product Shadows
Shadows play an important role in making your products look realistic. While you don’t want any shadows to fall on your products, you want the product to have a shadow of its own. Photo editing software allows you to use layers to create shadows that add depth to your eCommerce photography. You can also create reflective shadows for a more luxe appeal. If the photographs you’ve captured have existing shadows, you can edit them to look more natural.
When it comes to editing photographs for the website you created on IsGoing.Online, less is often more. Too much editing can make your products look unreal so be careful with the tweaking. While you can edit photographs on your phone, it is always better to edit your photographs on a laptop or computer screen where you can see the details more clearly.