Online shopping is a visual experience and thus the quality of your product photography is very important. Not everyone can work with a professional product photography company to photograph their product range. The good news is that even photographs taken with your smartphone can be edited on the Is Going Online app to look professional. These automated product photography services are easy to use. So, let’s see what you can do with it.
Adjust Brightness And Contrast
Professional product photography services aren’t limited to photographing your products. The finished product is edited to optimize brightness and contrast levels. This is now something you can do on your phone with the Is Going Online automated product photography service. Increasing brightness will brighten the overall image while increasing contrast will increase the difference between dark and light tones.
This also affects the overall mood of the picture. High contrast photographs have a high energy vibe while low contrast photographs have a dreamy appeal. For products like sneakers, energy bars, or clothes, high contrast photographs are ideal while if you’re selling cakes and cookies, books, or bed linen, you could experiment with slightly lower contrast values.
To make sure your product stands out, it is best to take product photographs against a white background. You can create a seamless white backdrop by hanging a chart paper behind the product and letting it roll down onto the tabletop. Place your product on the chart paper. Even after this, the backdrop may appear greyish, it may have creases or you may have unwanted shadows.
The easiest product photography solution to this issue is to remove the background when editing the image. This brings out the ‘true color’ of your product and takes away anything in the frame that could distract your customer. Some tools allow you to manually select the background while others do an automatic background selection.
Crop And Resize Your Photograph
If you were to work with a product photography company, they would tell you that your product should ideally take up 70-80% of the frame. If it is too small, the detail will not be visible. If you’re not too happy with the framing of your photograph, you can crop the image and resize it so that the product takes center stage. Don’t crop the image too close to the product – a little white space around the product makes it easier to appreciate. Ideally, you also want all your photographs to be the same size and to have the same white-space margin around the product.
Make Images Vertical
You might have photographed your product in landscape mode to capture all the details but you can’t expect your customer to rotate his/ her phone to see it. For a professional look, all your product photographs should be vertically aligned and straight. The simple product photography solution – rotate your image. Rotating images does not affect their quality but makes your website pleasing to the eye.
Even if you haven’t used professional product photography services, you can make product photographs taken on your smartphone look slick. Basic touch-ups like cropping the frame, rotating it, and adjusting levels can make your product look more appealing to the customer and give it the right look. Remember, editing photographs cannot turn a bad photograph into something good but it can make a good photograph look great. Thus, you need to put as much effort into taking photographs correctly as you would editing them. If you want a one-stop solution to shooting, editing photographs, and uploading them to an e-commerce website from your phone, check out Is Going Online.